A television advertisement (also called a television commercial, commercial, ad TV advert or simply an advert) is a span of television programming produced and paid for by an organization.
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Digital advertising, also called Internet advertising (“Internet marketing”) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service.
The Science of Media Buying
Media buying is time-based, meaning that the buyer is paying for “renting” all possible placements on all possible platforms so they must be available for the time-slot when it is convenient for the advertiser to place the ad.
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